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Do people genuinely like fast food ?

i mean i eat mc donalds etc too but thats mostly cause its convenient and you can get somethgin when every other place is closed etc.

but its never something i would eat just because i like eating it
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I think convenience/speed, kids, and variety.

McDonald's true strength is delivering a CONSISTENT product at every store. If Burger King had figured out how to do that, I think Wendy's would not have had the same opening (though the latter's salad bar was a selling point when they were really springing up everywhere, years ago).

A good BK sandwich beats the McDonald's one, hands down, IMO. The problem is that you don't know when you are getting the good one, or an overcooked one, a colder one, etc.