How do you feel when you wear something that is red?

Wearing red is a powerful fashion statement symbolising confidence, passion, and energy. According to a consensus on Quora, the hue embodies status and power. To style it effectively, match blue-reds with cool skin tones and orange-reds with warm tones, balancing the boldness with neutral accessories or denim.

The red dress effect, which can be broadened to the general red-attraction effect, the red-romance effect, or the romantic red effect, is a phenomenon in which the colour red increases physical attraction, sexual desire, and romantic sentiments in comparison to other colours.

It has been asserted that this effect acts subconsciously because participants rarely report that they used colour in their attractiveness judgments. In past decades, increased interest in colour psychology has prompted multiple studies to investigate the red-attraction effect and the extent of this association. The scientific literature on the red-attraction effect is mixed, with sound evidence that both support and oppose the validity of the connection.

The connection between the colour red and sexual attraction may be a result of social conditioning. In ancient mythology and folklore, red is associated with fertility. Similarly, red was used as a symbol of fertility in the rituals of ancient civilisations. Women are thought to have worn the equivalent of a red lipstick as early as 10,000 B.C. As such, the link between sexual receptiveness and red may be a result of social conditioning; however, this social conditioning may have originated for biological and evolutionary reasons, and is simply an extension of our primal instincts.