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Why do some people insert an apostrophe into the word "its"?

All it does is turn it into a completely different word with a completely different meaning. What do they hope to gain from it?
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Autocorrect does that frequently. Part of the reason I fired it.
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Well, I'm not the only one. Several others mentioned it as well.@FrankietheFly
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At least this way, they are MY mistakes!@Soossie
Lol... I agree with you on that... @Mamapolo2016