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Romanticism, better documentation, longer trade ties with outsiders, and intermarriage. It’s lots of reasons… and often times it’s also a tale that’s false.
https://slate.com/news-and-politics/2015/10/cherokee-blood-why-do-so-many-americans-believe-they-have-cherokee-ancestry.html
https://slate.com/news-and-politics/2015/10/cherokee-blood-why-do-so-many-americans-believe-they-have-cherokee-ancestry.html