Lisbon arena changing names - again
Altice Arena will once again change its name to MEO Arena, the name that it already had in the past according to Notícias ao Minuto.
"At the end of 2022, we began work on repositioning our commercial brands. As music is a territory that the MEO brand conquered several years ago, continuing to be part of the communication strategy, it makes perfect sense for MEO to once again give its name to the biggest arena in our country".
The same source explained that this change comes alongside "other moves that were made in the development of this operating strategy in the area of music and entertainment, such as being the main sponsor of new festivals, such as MEO Kalorama or investing in its ticketing platform, MEO Blueticket".
"At the end of 2022, we began work on repositioning our commercial brands. As music is a territory that the MEO brand conquered several years ago, continuing to be part of the communication strategy, it makes perfect sense for MEO to once again give its name to the biggest arena in our country".
The same source explained that this change comes alongside "other moves that were made in the development of this operating strategy in the area of music and entertainment, such as being the main sponsor of new festivals, such as MEO Kalorama or investing in its ticketing platform, MEO Blueticket".
22-25, F