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What deceased celebrity/famous person in history would have the most wild social media presence today?

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ArishMell · 70-79, M
Charles MacKay, mid-19C Scots journalist and historian.

His book
Extraordinary Popular Delusions....
blows the lid off several hundred years' worth of, well, delusions, from late-Mediaeval alchemy via "witch-hunting" to 19C financial disasters and scandals.

The sub-title sums it up:

.... and the Madness of Crowds.