Marketing and advertising
Marketing is the broad strategy of understanding and meeting customer needs, while advertising is a specific, paid tactic within marketing that promotes products or services to those customers, using creative messages in channels like TV, social media, or billboards to drive awareness and sales, making advertising a tool to execute the larger marketing plan. In essence, marketing is the overall process (research, pricing, product, promotion), and advertising is the "promotion" part (the ads themselves) that gets the message out.
Marketing
Definition: The entire process of identifying, anticipating, and satisfying customer needs profitably.
Scope: Strategic, encompassing market research, product development, pricing, distribution (the 4 Ps), branding, and overall strategy.
Goal: To build brand awareness, create perceived value, and convert strangers into customers.
Advertising
Definition: Paid communication used to promote a company or its products/services through specific channels.
Scope: Tactical, focusing on creating compelling messages (copy, visuals, videos) and placing them in media like TV, radio, print, or digital ads.
Goal: To communicate the product's value and drive immediate interest or action from consumers.
Key Relationship
Advertising is a vital component of the marketing mix, but marketing is the bigger picture.
A strong marketing strategy defines who to target and what to say; advertising executes the how (paid placement).
They work hand-in-hand: you need a solid marketing plan (understanding the customer) before you can effectively advertise to them.
Marketing
Definition: The entire process of identifying, anticipating, and satisfying customer needs profitably.
Scope: Strategic, encompassing market research, product development, pricing, distribution (the 4 Ps), branding, and overall strategy.
Goal: To build brand awareness, create perceived value, and convert strangers into customers.
Advertising
Definition: Paid communication used to promote a company or its products/services through specific channels.
Scope: Tactical, focusing on creating compelling messages (copy, visuals, videos) and placing them in media like TV, radio, print, or digital ads.
Goal: To communicate the product's value and drive immediate interest or action from consumers.
Key Relationship
Advertising is a vital component of the marketing mix, but marketing is the bigger picture.
A strong marketing strategy defines who to target and what to say; advertising executes the how (paid placement).
They work hand-in-hand: you need a solid marketing plan (understanding the customer) before you can effectively advertise to them.
26-30, F