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What makes art valuable?

Van Gough arts weren't so popular when he was alive. After his death, people seem love of his art even bid the highest amount of money just to have it. Why?
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helenS · 36-40, F
Same with composers by the way. I simply do not understand why Mozart is held in high regard, whereas Salieri is thought to be a second-class composer.
I bet 99% of all Mozart admirers could not tell whether a piece ( a horn quintet or whatever) comes from Mozart or Salieri.
Abstraction · 61-69, M
@helenS There's a bit of Emperor's new clothes about a lot of the art world. People look for the social cues for what they are supposed to appreciate if they are discerning and... lo and behold they appreciate it.
helenS · 36-40, F
@Abstraction Fully agree with you! I love classical music (in the narrower sense of the word, "classical" as opposed to baroque or romantic), and there are dozens of contemporaries of Mozart who wrote excellent music which is virtually unknown today.
Has a lot to do with the "Cult of Genius" in the 19th century, in my opinion.