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The Amazon rainforest burning at a record rate

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S'yeah, how dare they care about more than one headline a year!
Also, this just in, Brazil fires still roughly equivalent to previous years, despite the scary media headlines in practically all free media.

This is absolutely not good, mind you, but if the strongest argument is "this is nearly, almost, kinda like twice the lowest amount of fires in history whole six years ago", you're in the business of selling fear.