I am sure it is because they are really angry about being last to the rest of the world in regards to the International Time Zone. So to piss everyone off, they have their own ways of doing things. The world has to adapt to this foolishness.
@CrazyMusicLover Technically with all those "X% discounted at the moment of checkout if you have the Silver Orange Gold Platinum Last Last+1 Very-Very-Last-I-Swear card" we don't know anymore either 😩