I Am Confused

All my life I've been an easy going/out going person. I always let insults and negative things roll off me, they usually don't phase me. And friends and family always tell me I need to stand up for myself and stop taking it. But when I listen to their advice I piss them off because they do the same thing to me.

I don't see how these people who are suppose to be family and friends be that two faced. I stand up to them and they get pissed at me.

I feel like they are just hypocritical.