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SomeMichGuy · M
I remember seeing this w/in the last few years.
It's still hard to understand that people don't understand
cutting something into THREE parts gives you more than cutting it into FOUR parts.
From a purely selfish point of view, would you rather share with *two* others, or *three* others?
WHO CAN'T UNDERSTAND THIS? LOL
It's still hard to understand that people don't understand
cutting something into THREE parts gives you more than cutting it into FOUR parts.
From a purely selfish point of view, would you rather share with *two* others, or *three* others?
WHO CAN'T UNDERSTAND THIS? LOL
DrWatson · 70-79, M
In the version I read, it was Burger King.
I do not remember either one, even though I was around back then.
But I just fact-checked it. Here is an excerpt from the A&W site:
I do not remember either one, even though I was around back then.
But I just fact-checked it. Here is an excerpt from the A&W site:
By now you've probably heard the story: once upon a time, A&W Restaurants released a third-pound burger that failed to catch on thanks to a misunderstanding of fractions. Just how accurate is this tale of math mistakes and fraction flubs? Read on for the scoop.
In the 1980s, then-owner A. Alfred Taubman launched the "Third is the Word" campaign to promote A&W's new third-pound burgers and compete with another brand's smaller quarter-pound burger.
Taubman recounted this example in his book, Threshold Resistance. "We were aggressively marketing a one-third-pound hamburger for the same price...but despite our best efforts, including first-rate TV and radio promotional spots, they just weren't selling."
Confused why A&W's burgers weren't able to compete even though the burgers were priced the same as their competitors, Taubuman brought in a market research firm.
The firm eventually conducted a focus group to discover the truth: participants were concerned about the price of the burger. "Why should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat?" they asked.
It turns out the majority of participants incorrectly believed one-third of a pound was actually smaller than a quarter of a pound.
Despite the confusion, Taubman took an important lesson from the experience: "Sometimes the messages we send to our customers through marketing and sales information are not as clear and compelling as we think they are."
In the 1980s, then-owner A. Alfred Taubman launched the "Third is the Word" campaign to promote A&W's new third-pound burgers and compete with another brand's smaller quarter-pound burger.
Taubman recounted this example in his book, Threshold Resistance. "We were aggressively marketing a one-third-pound hamburger for the same price...but despite our best efforts, including first-rate TV and radio promotional spots, they just weren't selling."
Confused why A&W's burgers weren't able to compete even though the burgers were priced the same as their competitors, Taubuman brought in a market research firm.
The firm eventually conducted a focus group to discover the truth: participants were concerned about the price of the burger. "Why should we pay the same amount for a third of a pound of meat as we do for a quarter-pound of meat?" they asked.
It turns out the majority of participants incorrectly believed one-third of a pound was actually smaller than a quarter of a pound.
Despite the confusion, Taubman took an important lesson from the experience: "Sometimes the messages we send to our customers through marketing and sales information are not as clear and compelling as we think they are."
DeWayfarer · 61-69, M
It still goes on, 4 is bigger than 3 to them. They ignore the division sign.
Most people have a problem with odd numbered multiples as well. Quick, what are all the multiples of 63?
Most people have a problem with odd numbered multiples as well. Quick, what are all the multiples of 63?