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Do they ever think???

When a company rebrands a building... do they ever consider what the value of the rebrand might be if people don't even know how to pronounce the new brand name???

The worst part that remains is the fact that the building that you spent who knows how much money on... it remains known by the name that it used to have 15-20 years ago by the locals - and that isn't going to change any time soon.
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adorbz · 22-25, F
my dad still calls santander abbey national
Becksta · 36-40
[@1027452,adorbz] Lol, I still confuse Abbey National and Nationwide!!! 🤣
FaeLuna · 26-30, F
It's true! People around me are still calling stadiums by the name they went by 20 years and three name changes ago. By the time somebody actually remembers what the new name of the building is, someone else has bought it and changed the name again, so what's the point?
Becksta · 36-40
[@748264,FaeLuna] Lol, I'm actually talking about a couple of shopping malls that were bought out of administration recently. They were branded "Intu" (City name) - but I still think of them by their old names from before that.

Since they were bought out of administration a few months ago, one of the malls is already on its second new name... and I'm like "How the funk do I say that???".

Yeah... No, I'm sticking to the old name I know, thank you!!! 🤣

 
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