So I'm watching an American football game, and I hear the announcer say...
"The NFL playoffs are truly the Most Wonderful Time of the Year!"
I took that as an open invitation to write new lyrics to the Christmas song, which now apparently should apply to football:
It's the most wonderful time of the year. They'll be hitting and holding, And tack'ling and folding While we drink our beer! It's the most wonderful time of the year!