It's underprocessed. You didn't leave it on long enough, that's why reddish bits. Also, what did you do to your eyebrows? Looks like you tried to bleach them too but missed a bit? I'm not a big fan of the bleached look, think you'd look better darker. Colour red first if you decide to go darker otherwise you can end up with a greenish kind of look. ❤️
@MonaMartinez86 If you're keeping it, probably need to apply it again so it lifts a bit more and use a shampoo for platinum blondes (violet) to take the brassiness off 😊