"Woke" originally was a term that used to mean not [b]racist[/b]. So we’re actually going backwards, to the days where you’d lose money for integrating your business, your tv cast, your clubs, etc. So since racism has been a long-standing American "value" I don’t doubt that we’ll be reclaiming it shortly.

Well put.
I am also very sick and tired of the whiny little b****** having the limelight center stage.
If I owned a business that made instant rice or pancakes syrup or for that matter even butter, I would be damned if I would let a bunch of sociological terrorists to dictate what I did with my company or how I chose to advertise it.
They did this to the my pillow guy. Because he was an outspoken conservative he was ostracized. Places like bed bath & beyond stopped selling his pillows because of it. Actually the list of people who did that is huge.
I say let them hold their breath till they turn purple before you cave to their superficial demands.
Life, liberty and the pursuit of happiness.