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Keraunos · 36-40, M
"Jif" has always the canonical pronunciation. Although I still use a hard "g", having got into the habit of it years before learning that.
BlueMetalChick · 26-30, F
@Keraunos This is because "gif" is an acronym for "graphics interchange format" and the word graphics is pronounced with a hard G, so it was from the start "gif." Everyone ridiculed people who said "jif" so the person who first invented the format said that jif is the right way just to be funny.