What's your take on valentines day?

There's people who love it and post all sorts of lovely things for their friends and lovers on valentines day, and then there's people who hate the crap out of it and can't seem to stand it, and then there's me, who only recently found out what date valentines day really was on, cuz I've always been rather indifferent about it.

But I do have a few thoughts:
I can already see this becoming a problem in future romantic relationships but, just like I don't see why birthdays are such a big deal (if you wna appreciate and send gifts to a person you don't need to wait to their birthday, in fact it's more meaningful if you did it just cuz you thought of them, not cuz it was some obligation), I don't really see the point of having an allocated holiday to treat your lover extra special. Like, if you have to wait for some random allocated day to tell you to treat your lover well, why are you even with that person? And ppl love to show off their gifts and dates on social media, which personally, I'm really indifferent to, but it's something I wouldn't do myself. idk, I feel like if you're showing off your relationship to the world its because you have something to prove and there's some sort of agenda behind it. - at least, for my demographic it's the most common reason. and what is it they're proving? that they're not alone on valentines day. If you're making/receiving big gestures just so you can show it off to the world, idk, doesn't that underlying agenda undermine the special, private part of the time yall spent together?
And on top of all that, the idea of doing something everyone else is doing doesn't sit so right with me. [I also don't understand monthsaries and anniversaries]

idk i think having allocated days to show love is just a little sad, humanity isn't so bad we need to be reminded to show love to each other. I think obligation takes the romance out of romantic gestures.

But aside from that, it is a publicly and widely known day for couples, so I can see how with some people's busy work lives and schedules, having an allocated day where your colleagues and other ppl who expect other commitments from you would excuse you to take some time away with your significant other(s). --> but linking to my previous point, (and discrediting this one a little) if you can make time for them once a year that's kinda sad.

So just like how I don't give people obligatory gifts on birthdays, I don't think I'd ever really make a big deal out of valentines day.