Do you make more effort on particular days, valentines, anniversary etc

No. Because on these days, she should make special effort to love me.

Rest of the days I make the effort.

Fuck no

I try to make an extra effort for certain days [i]if[/i] they mean something to a partner. Personally I prefer the everyday love over grand spectacles. I'd prefer a partner not get me a gift rather than them walking through stores trying to force themselves to find something for me just because it is this or that day.