There are lots of factors contributing to that, and it goes beyond whatever political agenda you want to push.
Economic security has been pretty bad over the last decade, which is obviously going impact the biggest spending holiday there is.
More people now than ever are moving away from home. People are having less children. Marriage rates are down. The whole concept of a family get-together is losing traction.
Then you have to think of social media and our exposure to the barbarism of Black Friday crowds. People are realizing that this is a giant commercial holiday and that presents=/= love.
Snowy winters are becoming less common in many parts of the US and you find that Christmas just often doesn't feel like Christmas.
We've been listening to the same Christmas songs and watching the same Christmas movies for decades. At some point people are going to get tired of that
