I'm amazed that Dominoes brought back the Noid.

Back in the 90's, a man coincidentally named Kenneth Lamar Noid was deluded in the belief that the commercials were specifically made to mock and defame him. He held up a Dominoes at gunpoint. Thankfully, he was arrested without incident and no one was hurt. But he later committed suicide, still believing that the commercials were directed at him. The commercials were canceled in the wake. Until now.